Let the 4 ‘friendlys’ be your content creation guide

Is your content friendly, or hostile?
It doesn’t matter whether your audience is external or internal. These four
“friendlys” are musts as you craft content for today’s reader:
1. Mobile-friendly
In 2011,
more than one-third (35 percent) of all U.S. adults had a smartphone. Today, that number is closer to 70 percent—though for younger adults
(18–29) it’s a staggering 86 percent.
As smartphone use skyrockets, so does content consumption on those little
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