Lessons from Drake’s #InMyFeelings challenge

There seems to be no limit to what people will do for social media glory.
Whether it’s eating a spoonful of cinnamon or a
packet of toxic laundry detergent, nothing grabs internet attention quite like a challenge.
Some organizations have used this social phenomenon for good, such as when
the ALS Association garnered major attention with
its Ice Bucket Challenge. Other internet fads have prompted communicators to warn people of the
obvious risks of their stunts.
The latest example of an in