Journalists share best practices for pitching an exclusive

Giving a deadline to accept may inspire interest.
Pitching a successful exclusive can have a much bigger impact than just that one story. It can create the foundation of a lasting relationship with a journalist or even an entire newsroom.
Giving someone an exclusive implies a level of confidence in a reporter’s storytelling abilities and a general respect for an outlet’s reputation and audience. It also lets the reporter that the PR team has taken the time to really think strategical