28-02-2018 15:58 via prdaily.com

Johnnie Walker drawing criticism for female-oriented scotch

There’s a fine line between pushing gender equality and patronizing a
target audience.
After Yum! brands suffered backlash for suggesting a new kind of“lady-friendly” chips, the world’s biggest scotch maker decided it would give the tactic a try.USA Today
reported:The whisky maker is putting a woman in its logo for the first time ever — a
new Jane Walker edition that will be on sale for a limited time. The image
of a top-hatted and tuxedo man is transformed in
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