It’s time to stop calling surface-level engagement thought leadership

Participation and visibility are not enough; leaders must strive for deeper, strategic contributions that drive real change.Erin A. Hennessy is executive vice president, and Kristine Maloney is vice president at TVP Communications, a national communications and leadership agency solely focused on higher education.
Thought leadership is having a moment. Everyone seems to be doing it (or say they’re doing it). C-suite executives are reporting spending more time reading thought