Infographic: How PR pros can make the most of Google Analytics

Content marketing can be a tough sell.
The process is slow, it can require heavy investment, and proving ROI can
be elusive. However, Google’s powerful tools can
provide insights into what content performs well—and what efforts lead to sales.
Getting started is a simple process, according to
an infographic
from Red Web Design. It details the steps as:
1. Create an account.
2. Grab your full tracking account.
3. Install the code onto your website.
For PR pros still unsure about what