Infographic: 5 steps for defining your perfect audience

What does your ideal audience member look like?
Any level of communication requires an audience, someone on the receiving
end. Savvy PR pros know that messages should be tailored to these end
users, making it easy for them to understand and then act upon the
information they receive.
With new technology, it’s easier than ever to discover just how to reach
the precise segment of people who will most benefit from your products or
services. This is important, because it can cost up to six ti