Infographic: 22 guidelines for online writers

It’s a notion that PR pros love to throw around: Average audience attention
span is now shorter than that of a goldfish.
As internet readers skim less and less of the full content of articles,
some websites are pulling out all the stops to capture restless viewers.
Whether your blog is full of quizzes or you’ve switched to live video,
you’re chasing a viewer who can’t seem to sit still.
However, there’s still a place for the talented writer,
as metrics show that re