In a quick marketing move, ASOS turns typo into ‘limited edition’ offering

In PR and marketing, it’s all about positioning.
ASOS, an online fashion and beauty retailer in the United Kingdom, is
reaping the benefits of a last-minute pivot after it found a typo on 17,000
of its bags:
Ok, so we *may* have printed 17,000 bags with a typo. We’re calling it a limited edition. pic.twitter.com/wTpKNid4V5
— ASOS (@ASOS) March 21, 2018Instead of reading, “Discover fashion online,” the last word was misspelled
to read, “onilne.” ASOS&rsq