IKEA ad encourages consumers to pee on it

If you think you might be pregnant, IKEA not only sells cribs—it also is
offering a free home pregnancy test.
The ad—which ran in Sweden’s Amelia magazine reads, “Peeing on
this ad may change your life.” It encourages readers to use the bottom of
the ad as a pregnancy test, and if you’re expecting, a discounted price for
Ikea’s Sundvik crib will appear under the original price.
Jimmy Kimmel poked fun at the marketing stunt on his show, “Jimmy Kimm