How WeRateDogs’ community-building strategy — and color-coded database — unlocks 13/10 performance 

At PR Daily’s Social Media Conference, WeRateDogs’ Matt Nelson shared tactical lessons on transparency, trust, and what to do when your audience stops saying ‘pupper.’ 
For nearly a decade, WeRateDogs has served as a haven of wholesome social media distraction, pairing charming photos with even more charming captions and somehow making “12/10 would pet” a legitimate part of our online vocabulary. 
Last week at PR Daily’s 2025 Social Media Confe