How to write the perfect blog post

Yes, blogs are still around. And still part of a savvy communications strategy for many organizations.Because blogs are usually housed on an organization’s own website versus on an outside media outlet’s, consistent, strategic blogging can help with search engine optimization, lead generation, content marketing, customer engagement, brand awareness and establish thought leadership, according to Keisha-Gaye Anderson, a poet, author and communications strategist.
What blogs do
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