How to speak the C-suite’s language

It starts by finding ways to measure PR’s impact through the perspective of the broader business strategy.
The days are gone when earned media clips and social media likes alone satisfy the executive leadership team.
The C-suite wants to know what communicators are doing to improve the organization’s bottom line. While PR has inherent value in raising brand awareness and creating positive sentiment, those things can be difficult to quantify – especially to those who don’t