How to safeguard your reputation in a crisis

Reputations are won or lost in the moment after a crisis.
In midst of your response, it’s easy to forget to protect your status and
trustworthiness. Whether you win or lose, your reputation is far more
within your control than you might think.
Crisis is the moment of choice—where your destiny is determined one way or
the other.
When these situations present themselves, everyone is afforded a moment to
make a decision without severe repercussions. It’s what follows your
decisio