How to pump new life into your PR planning sessions

Every quarter to six months, PR pros work with clients to create a new
strategy for the following quarter or remainder of the year.
This should include a review of the company’s goals to ensure the program
is supportive, trends/topics the client should continue to own, what worked
and what hasn’t during the program and new metrics to measure success.
If you’ve been working in the PR business long enough, the PR planning
process can become rather formulaic, especially if you&rs