How to pick the perfect media channel

For marketers today, the opportunities to use social media to raise brand
awareness are immense.
Pew Research findings
show about 70 percent of all U.S. adults use at least one social media
network, and free and paid advertising has matured across all the major
social media networks. Each platform offers a variety of advertising tools
and options to help brands identify their target audience and optimize ads
for individual segments.
Here are four imperatives for choosing your media channel:
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