How to overcome 4 major PR obstacles

PR is changing.
Gone are the days of sending traditional press releases with boilerplate
and headshots to an entire media list. Gone, too, is working independently
of your organization’s sales, IT, marketing or HR departments.
This shift provides many opportunities for communicators who embrace new
skills and help extend the frontiers of the industry. However, it also
comes with challenges.
Here’s how you can overcome them, with help from speakers at our upcoming
PR Daily World Conf