How to minimize your brand’s reputation risk with influencer marketing woes

Influencer marketing is a hot trend, but it comes with large risks.
Popular YouTube creator Logan Paul recently made waves after uploadinga video that showed the body of a man who had committed suicide. Paul filmed the video inside Japan’s Aokigahara Forest, known as the
“Suicide Forest” for the high number that occur within it.Timereporter Yuri Kageyama reported:Media reports say the video was viewed some 6 million times before being
removed from Paul’s YouTube channel,