How to maximize TikTok wins for and media attention

If your brand or clients are experiencing social media wins and you’re unsure how to maximize them, this article is for you.Suanny Garcia is an author and PR coach. 
In 2020, while we were all home waiting out the pandemic, many social media stars rose to fame via TikTok. Videos went viral by the minute, like the Doggface phenomenon and the rise of Addison Rae. Even ordinary people gained significant reach on the app.
And while much has changed since then, one thing hasn’t: TikT