How to help reporters find golden quotes
Imagine you’re a reporter.You’re looking for a quote from an expert related to the news story you’re
putting together about minimizing your risk of becoming a crime victim.
You’re fortunate enough to get a smart crime expert on the phone, and lucky
for you, he’s experienced enough with media interviews to know he has to
keep his answers short (no longer than one minute each).
Here’s one exchange from the interview:Question:“Are certain people more likely
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