How to get press in a time of shrinking newsrooms

It’s hard out there. Here’s what PR pros suggest.Newsrooms are vanishing at a terrifying rate. Last week alone, CNN cut 100 jobs and The LAist got rid of 21. But PR pros are still hungry for the coverage the remaining journalists can provide, which means strategies must change.
We asked PR professionals on LinkedIn how they get press in a time of ever-shrinking newsrooms. Here’s what they said, with responses edited for brevity and style.
Padraic Swanton, public relations manag