How to get important organization news covered

The order in which you perform your tasks can make the difference between a
successful launch or a failure.
Most communicators have encountered this classic media relations dilemma:
Do you pitch a journalist first or share the news on your own and pitch the
story later, in hopes of garnering media coverage?[FREE VIDEO PRESENTATION:
How Northwestern Mutual created an online town hall for the ages]While PR tactics are subjective, drawing from the research my team at Muck
Rack has done, I believe