How to get audiences to watch branded videos

PRESENTED BY PLAYPLAY
Struggling to stop the scroll? Video is the answer, said Katrina Marger, video content advisor at video creation PlayPlay, in conversation with editor Sean Devlin at PR Daily’s 2024 Social Media Conference.
A report PlayPlay conducted last year with Hubspot showed that, compared to static content, video results in 1200% more and a 200% increase in clickthroughs.
And of course, to boost engagement rates, keep the audience watching. Keep it short and sweet for social me