How to get a U.K. brand noticed by U.S. media

PR is the same, no matter the continent.
While the days of wine-fueled lunches with editors might (largely) be over,
PR professionals still spend much of their day courting the media. Meeting
a journalist, even if it’s only for 10 minutes over coffee, is an
opportunity to tell them precisely what your business or client does,
positioning them as go-to experts whenever a comment is needed.
This is hardly a problem in the UK where even a trip across the country,
between London and Edinburgh