How to craft great corporate stories

No matter what line of work you’re in, stories can boost your business.
An
infographic from Gagen MacDonald offers guidance on how to unlock the power of storytelling. To “craft an
amazing story” for your company, the graphic says to:Go beyond dollars and centsTouch employees’ emotionsOffer a compelling rationale for changeTap the company’s brand, culture, vision and historyEngage your colleagues with sensory details and vivid metaphors, whichactivate brain ar