How to avoid boring your audience

The first rule of many professions is: Do no harm.
For content marketers, the first rule is: Do not—under any
circumstances—bore your audience.
This rule can be applied to any medium—blog posts, podcasts, video,
etc.—that a business may use to educate its audience, and by proxy, market
itself. While it takes experience and a keen eye to create viral content,
creators can save themselves much pain and rewriting by putting themselves
in the seat of a reader.
Ask yourself: