How the Boy Scouts rolled out their rebrand and weathered name-change controversy

Scouting America will take the place for the century-old name.After 114 years, the Boy Scouts of America are changing their name — but little else about the organization.
The “boy” is dropping out of the name, which will become simply Scouting America.
“Certainly, Boy Scouts of America’s got to be one of the most highly recognizable names out there in terms of youth service, but you’ve got to do something to retain that, but also make sure that everyone feels