How social media monitoring guides McDonald’s communications

Editor's note: This story is taken from Ragan Communications' distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.Why monitor social media? If you’re working for McDonald’s, it has to do—in part, anyway—with Szechuan sauce.
In a Ragan Training piece, “Measure Social Media Success: Crack the code to ROI on any social platform,” McDonald’s director of global social media