How PR pros should prepare for artificial intelligence

Today, most agency executives only seem to agree on what the limits of
artificial intelligence in PR will be.
In a recent column on PRWeek,
Ivan Ristic of Diffusion suggested that while AI might be good for data
mining keywords across blogs and online publications to find trends for
clients, it still won’t replace relationships that define the industry.
“A bot can’t lay claim to emotional intelligence, a cornerstone of all PR
work. Teams employing AI handling external communic