How PR pros can cozy up to consumers

Most PR pros are in long-term relationships—with their customers.
As with any good relationship, the better you try to understand the other
party, the better chance there is for the relationship to succeed. In the
brand manager and customer relationship, this is certainly true. PR and
marketing pros can often place emphasis on persuading consumers to make
their first purchases to the point that retention often is overlooked.
This is dangerous because consumers tend to spend more with an o