How PR can begin to implement true KPIs

It’s time for a meaningful conversation about measurement.Trevor Carver is account director at Method Communications.
I put myself through college doing sales — lots of phone calls and thousands of doors knocked. While I didn’t pursue sales as a career after graduation, something I liked about the role was knowing whether or not I was on track to hit my quota because the company had effective key performance indicatorsKPIs. This term is thrown around a lot in business, but I&rs