How Paris tourism is using Olympics PR to keep tourists coming today and tomorrow

Paris Je T’aime spoke with PR Daily about the tourism bureau’s strategy during the games.On paper, a person might believe the Olympics would be an easy sell to locals and sports tourists alike. It’s two weeks of the top athletes in the world competing in front of thousands of visiting fans on an international stage. Mix in a setting like Paris – the world’s top city destination for travelers – and you’d think those positive headlines would write themselv