How Orange Gelée sunscreen made a comeback with retro-chic flair

It takes a lot of attention to detail and careful branding.Kennyatta Collins is a freelance brand strategist. Follow him on LinkedIn.
Award-winning sunscreen company Vacation Inc. reflects the leisure-filled beach days that defined the ’60s, ’70s and ’80s. Everything from the brand’s website and social media to campaign imagery and packaging encourages consumers to indulge in an unending world of vacation. For Vacation Inc., the two years invested in relaunching the