How offering access leads to accurate media coverage

In today’s fluid digital media environment, it’s essential for PR pros to
be ultra-responsive to reporters.
To win press coverage, you should avail yourself to journalists
around-the-clock, to the extent possible, especially if you’re a
spokesperson for a large company or client. It’s not called “earned media”
for nothing: You must earn it by providing access.
Otherwise, you potentially risk inaccurate information spreading like a
California wildfire in the S