How marketing executives handle the digital world

If you work in the internal or external communications field, chances are
you use the word “digital” on a semi-regular basis.
What does it really mean, though? Does “digital content” comprise anything
that isn’t physically printed? Most, including marketing and content
executives, would agree that the idea of digital transformation goes well
beyond that.
This much was revealed in
a recent study from the Institute for Public Relations and Peppercomm, which sought in