How influencer and content marketing will shape PR in 2018

The power that content and influential social media users wield isn’t
new—but tapping into it will take new tricks.
Both strategies continue to dominate, as PR pros looking to make a splash
in 2018 look for the next big thing. However, the shape and reign of both
has been affected by a barrage of brand messages, the fake news crisis, PR
and marketing budgets and more.
Here are several insights from communicators on how to adapt to the
changing landscape—while still taking adva