How health care ratings will improve transparency, attract new patients

Many consumers use patient feedback from rating and review sites to help
select a doctor just like they would use reviews on TripAdvisor to find the
best travel destination.
It’s often their first impression.
Health care organizations don’t have control of those reviews, but a
growing number are now taking their Consumer Assessment of Healthcare
Providers and Systems (CAHPS) survey data and publishing those positive and
negative reviews on their physician’s profile page.
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