How health care organizations prove ROI through digital marketing

In
the past, health care
organizations relied ondoctor referrals and
inefficient mass advertising to reach potential patients.Today, it’s possible to tie the procedures booked and theincome earned to
specific campaigns. You can glean digital data from apps and theinternet—and even from
billboards and print ads.
A new tip sheet from Ragan Communications and Blackbaud, “Digital Marketing Musts for Health Care Communicators,” offers ways to track your return on investment.