How can savvy marketers make the most of direct mail campaigns?

Direct mail marketing isn’t dead. Despite rumors to the contrary, direct
mail is still an effective way to reach consumers.
In 2008, 93.1 billion pieces of direct mail were sent.
However, direct mail campaigns can be expensive, and in the years that
followed, direct mail felt the effects of the economic downturn, leading to
a sharp decline in volume.
Direct mail began to stabilize between 2010 and 2014 and
has shown modest growth. While it hasn’t matched previous highs, that’s