Here’s how Unrivaled used PR to launch upstart league

Messaging centers around record contracts, player equity.
Interest in women’s basketball has soared, driven by record WNBA and college viewership.
Building on that momentum, WNBA stars Breanna Stewart and Napheesa Collier launched Unrivaled, a player-run league featuring a fast-paced, hourlong format tailored for TV audiences. The league debuted in mid-January after a monthslong media rollout that began during the WNBA season.
 
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