Helping executives be human in interviews

Why one media relations pro describes herself as ‘anti-talking point.
Media training isn’t just about staying on message. It’s about helping executives show up as credible, confident and human – whether they’re sitting down for a print interview or chatting with a podcast host.
“We’re not just preparing people to stick to a script,” said Madeleine Shin, executive vice president and U.S. health media lead at Weber Shandwick.
 
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