Heineken pulls ad many called ‘terribly racist’

Controversy can get your organization in headlines—but it can also send
your PR team scrambling for a response.
Heineken recently experienced this after its newest commercial drew a
backlash.USA Todayreported:In the 30-second advertisement, a bartender slides a bottle of Heineken
Light towards a woman. The beer passes several men and women of color
before reaching her and then the statement "Sometimes Lighter is Better"
appears.Watch this Heineken commercial where a fair-skinned bartender