Generative AI is making us hanker for human interaction

Ragan and PR Daily’s CEO reflects on lessons learned from SXSW.Despite its name, South by Southwest is not easy to navigate. But getting lost in the thousands of sessions, meetups, exhibits and concerts in Austin, Texas every March is much of its appeal. As I explored this year’s festival, I found myself at the intersection of Contradiction and Promise.
Within the first few hours, I attended keynotes and panel discussions stuffed with paradoxes: AI is good; AI is bad; opportunity awa