Flip the script with media-first pitching

Tailoring your story to the journalist can be more efficient and effective.The standard way of crafting a pitch is to start with your organization. You have a business need, a new product or a bit of data you want to get out there. Then you reverse-engineer the pitch list based on who might be interested in that particular story.
But what if you flipped the script and started with the journalist in mind? Not just ever-popular client demand to appear in the New York Times, but finding exactly the