Facebook’s scandal forces marketers to examine their ethics

It’s a strange time to be a data scientist.
News about Cambridge Analytica’s ‘problematic’ (some might prefer the term
“morally bankrupt”) approach to data analysis has left consumers on
Facebook feeling suspicious and defenseless. The community of social,
behavioral and data scientists who work in marketing and communications
have never looked more like the enemy.
It’s important to note that the firm’s alleged impact on electoral upsets
such as t