Facebook will prioritize faster-loading websites on its news feed

Looking to drive steady traffic to your site from Facebook? Better check
your load times.
The social giant recently announced that changes to its news feed will
favor faster-loading sites. Slow-loading pages will be punished, which
probably means lower referral traffic numbers from the platform.
Facebook engineers Jiayi Wen and Shengbo Guo wrote about the update’s
details in a
blog post:With this update, we’ll soon take into account the estimated load time of a
webpage that someone