18-12-2017 15:58 via prdaily.com

Facebook to punish posts that ask for ‘likes’ and shares

Some calls to action are no longer welcome on Facebook.
The social media giant has introduced new code to penalize posts that it
determines to be spam or “engagement bait.” Now posts that explicitly ask
for “likes” instead of offering desirable content will have their reach
downgraded by the platform.In a post in its newsroom, Facebook wrote:People have told us that they dislike spammy [sic] posts on Facebook that
goad them into interacting with likes, shares, comments,
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