Facebook is helping marketers promote influencer posts

You rarely attend a campaign kickoff meeting these days without hearing a
question about influencer engagement.
“What are we doing,” someone will inevitably ask, “to get influencers
excited about this?”
Facebook recognizes this, and it’s easing its process for promoting
influencer posts.
Previously, the only way for a brand manager to promote an influencer’s
post was to share it and put some ad dollars behind the post. Now, brand
managers who work with influe