Every brand message counts during election season

Take social listening seriously.
Even the most well-intentioned public comment or social media post can land a company or brand in hot water. That can feel even more true during the intensified scrutiny of election season.
While a comms team won’t be able to predict every aspect of the election news cycle, they can still prepare for it. Election Day isn’t exactly sneaking up on anyone, after all.
“We don’t have a crystal ball. We can’t see what’s going to happ