Essential newsjacking tips for PR pros

Newsjacking can be defined as “injecting your ideas into breaking
news.”
Although most PR pros know about the practice and attempt it frequently, many of
their efforts fail or get slammed online. Here are some tips on how to take advantage of the news of the moment—as well as ways to avoid offending your audience with tasteless offerings.
What you must do
1.Be timely.
When trying to jump on a story, you must do so before everyone else does.
When people are trying to research a